Kids BEE Healthy Event

Kids BEE Healthy Event

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Event Makes Healthier Eating and Exercise More Attainable For Kids and Parents


For Immediate Release: September 8, 2015 

Parents wanting to help their kids lose weight or get in shape can look for nutrition advice from the very place they buy their groceries – Dierbergs Markets. Now through October 5, Dierbergs’ Kids BEE Healthy event will take place at all Dierbergs stores. This event is designed to help kids and their parents understand how to eat right and live healthier lives.

“Nine years ago, a team of Associates at Dierbergs realized they could make an impact on healthy-eating behaviors for kids,” says Laura Dierberg Padousis. “With the help of Dierbergs’ culinary professionals and dietitians, Dierbergs developed its fall month-long Kids BEE Healthy event, the first program of its kind for supermarkets around the country.”

During this event, Dierbergs flags health-smart, kid-friendly foods in their weekly ad and with “shelf stickers” that identify products that are healthy and appealing. 

“The Kids BEE Healthy products were chosen for a variety of reasons – anywhere from being low in saturated fats to naturally low in sodium to high in fiber,” Padousis explains, “but they must also be something that kids would actually eat.”

“For some kids, eating healthier means sometimes switching from chips to carrot sticks; for others, it’s a matter of watching the size of the portions that they’re eating,” says Barb Ridenhour, Dierbergs Culinary Director.  “It’s all a matter of degree, and sometimes small steps can make a big difference.”

As part of the program, Dierbergs sponsors a Kids BEE Healthy essay contest where kids can enter for a chance to win an assembly at their school hosted by a Cardinals player and Fredbird. At the assembly, the kids play fun games to get them moving.  As an additional incentive to keep kids healthy, the essay winner’s school will also receive playground equipment.

Kids are also invited to enter the Walk Your Dog Challenge. By walking the family dog 15 minutes a day three times a week for a month, kids have the chance to win a Purina prize basket and treats donated to the dogs at Stray Rescue of St. Louis or Dogwood Animal Shelter in Lake of the Ozarks.

Entry forms and complete details on both contests can be found at any Dierbergs Courtesy Center or at www.Dierbergs.com/bee.

“Kids BEE Healthy has helped my family think healthier over the years,” Padousis says. “I hope all families will join us in this worthwhile effort!” 

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Media Contact:  
Carole Walker, 636-812-1325
walkerc@dierbergs.com
636-812-1325 (o)
636-293-6575 (c)