LaCroix Taps Dierbergs with Three Sparkling New Flavors

LaCroix Taps Dierbergs with Three Sparkling New Flavors

For Immediate Release: January 14, 2019

Dierbergs Markets is the first and only retailer in the market to carry three new LaCroix Sparkling Water flavors inspired by the scents, sounds and aromas of the tropics. Coconut Cola, Cubana and Coffea Exotica, part of the LaCroix NiCola family, launched exclusively at Dierbergs. The new varieties complete the NiCola family that includes the original LaCola flavor.

Dierbergs is a top seller of LaCroix nationwide, and this earned the retailer the opportunity to become a test market for the new flavors. LaCroix products sparkle with Dierbergs ‘best-in-class’ well-executed and strategically-placed displays.

“We’re very excited to be the area’s exclusive retailer for the new flavors,” said John Shocklee, category manager at Dierbergs. “LaCroix is a high-performing product with unique flavors that are very popular with our customers.”

Distinctive packaging, robust aroma, and natural essence make LaCroix a great fit for health-conscious consumers. LaCroix’s 21 flavors offer an ‘innocent’ alternative with zero calories, zero sweeteners and zero sodium.

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Dierbergs Markets traces its roots to a country store founded in 1854 in West St. Louis County. Four generations have managed the company, which had only one location until 1967. Today, Dierbergs employs more than 4,000 Associates in 24 St. Louis metropolitan-area stores and a location at Missouri’s Lake of the Ozarks.

Media Contact:
Anna Pardee
Dierbergs Markets, Inc.
636-812-1346 (o)
pardeea @