Dierbergs Markets Launches “Help Our Heroes” Program to Support and Celebrate Local Veterans Organizations

Dierbergs Markets Launches “Help Our Heroes” Program to Support and Celebrate Local Veterans Organizations



For Immediate Release: November 5, 2020


This week, Dierbergs launched a new register campaign to honor and support local military veterans and their families. The St. Louis-based chain will partner with customers by asking them to “Help Our Heroes” and round up at the register to support the Greater St. Louis Honor Flight and the Joshua Chamberlain Society, two local military veterans organizations.

“We felt this was an ideal time to kick off the program with Veterans Day only days away,” said Greg Dierberg, CEO of Dierbergs Markets. “Many Veterans Day parades in our communities will be virtual this year, and Dierbergs wanted to provide the opportunity to broaden the support and recognition of local military heroes and the families of fallen or disabled service members who have given so much. We are so thankful for all that service men and women have done for our country.”

All funds collected will be evenly distributed to the two Metro St. Louis organizations. The Joshua Chamberlain Society provides long-term support to veterans from the local area who have sustained permanent combat injuries fighting the long war on terror for our nation as well as long-term support to the children of veterans who have made the ultimate sacrifice in our service. The Greater St. Louis Honor Flight safely transports America’s most senior military veterans to Washington, DC, to experience the memorials built in their honor.

In the Osage Beach community, donations there will benefit the Heroes Outreach Program (HOPe), an organization that establishes local outreach gatherings to provide suicide awareness, education, and prevention resources for military veterans.

Customers can round up or donate any dollar amount at any of the 25 Dierbergs locations to help make an impact on the lives of local veterans now through November 16, 2020.

Help Our Heroes: Help Dierbergs honor our local military veterans and the families of fallen or disabled service members who have given so much to our country. When you round up at the register now through November 16th, 2020, all donations collected will go to the Joshua Chamberlain Society, the Greater St. Louis Honor Flight and Heroes Outreach (Lakeview Pointe store only) to support local veterans.

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Dierbergs Markets traces its roots to a country store founded in 1854 in West St. Louis County. Four generations have managed the company, which had only one location until 1967. Today, Dierbergs employs more than 4,000 Associates in 24 St. Louis metropolitan-area stores and one location at Missouri’s Lake of the Ozarks

The Joshua Chamberlain Society, a 501(c)3 federally tax-exempt charity, has a mission to make wounded veterans and families of deceased veterans feel the support and appreciation of their community for life.  The organization provides long-term support to veterans from the local area that have sustained permanent combat injuries fighting the long war on terror for our nation as well as long-term support to the children of veterans who have made the ultimate sacrifice in our service. More information about the JCS and the heroes it supports can be found at www.chamberlainsociety.org.

Greater St. Louis Honor Flight is a 501(c)3 organization whose mission is to safely transport America’s most senior military veterans to Washington, DC, to experience the memorials built in their honor.  We are dedicated to these heroic men and women having one of the best days of their life. Our hub launched in 2008 and has since safely traveled with more than 1500 local veterans.  This experience is provided at zero cost to our veterans.  Each veteran travels with a Guardian, who insures not only their safety but also that their experience is profound and fulfilling. More information available at www.gslhonorflight.org.

The Heroes Outreach Program, a recognized 501(c)3 nonprofit, has a vision to eliminate suicide among military veterans. Isolation and loss of camaraderie are factors contributing to the tragedy of twenty-two military veterans committing suicide each day. Heroes Outreach Program (HOPe) has established local outreach gatherings in southwestern Missouri (Eldon, California, Jefferson City and Camdenton) to provide awareness, education, and prevention resources.


Media Contact:
Carrie Gaines
Dierbergs Markets
636-532-8884 or gainesc @ dierbergs.com