FOR IMMEDIATE RELEASE
ST. LOUIS, MO – June 25, 2024 – Dierbergs Markets in collaboration with Anheuser-Busch and Mars Petcare, is excited to announce the launch of our annual register campaign aimed at supporting Stray Rescue of St. Louis, a non-profit organization dedicated to rescuing stray animals in need of medical attention, restoring them to health, and placing them in loving adoptive homes.
From now until July 22, 2024, the “Be A Bud” campaign will give customers the opportunity to contribute to Stray Rescue of St. Louis at checkout. They can choose to donate $2, $5, $10 or any amount and Dierbergs Rewards members can donate their rewards points in App or online. Additionally, when customers purchase select products from Anheuser-Busch and Mars Petcare, a portion of the proceeds will be donated to further support the cause. 100% of donations made in Dierbergs St. Louis area stores will benefit Stray Rescue of St. Louis.
"We launched the Be A Bud Campaign more than 15 years ago as a way to give back to local animal welfare organizations, a cause near and dear to our hearts. This year more than ever, it is critical for us to help Stray Rescue as they operate in crisis mode due to the overpopulation of animals,” said Laura Dierberg Padousis, Executive Vice President at Dierbergs. “The Be A Bud campaign provides a simple yet powerful way for our customers to support a worthy cause."
"Every donation, no matter how small, makes a difference in the lives of animals who are in need of love and care," said Cassady Caldwell, CEO of Stray Rescue of St. Louis. "We are grateful for the support of Dierbergs and the generous customers who are joining us in our mission to rescue and rehabilitate stray animals."
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About Dierbergs Markets
Dierbergs Markets is a privately owned, family-run business in its 4th generation of leadership. Originating in 1854 with its first location on Olive Street Road, it has grown to 27 stores primarily in the St. Louis region, with two stores in Illinois, and one in the Ozarks. In addition, there are two plant facilities: a Central Bakery, Central Kitchen, and a Produce Row warehouse which supports the store operations. Dierbergs currently has over 3,500 Associates company-wide who share in our 170-year history and uphold our reputation built on hard work, personal service and a commitment to meeting the growing needs of our area through community service. Follow Dierbergs on social @dierbergs.
About Anheuser-Busch
Anheuser Busch is a leading global brewer committed to brewing great-tasting, high-quality beers and supporting the communities in which it operates.
About Mars Petcare
Mars Petcare is a leading provider of high quality, science-backed nutrition and therapeutic health products.
About Stray Rescue of St. Louis
Stray Rescue of St. Louis is a non-profit organization dedicated to rescuing stray animals in the St. Louis area, providing them with medical care, shelter, and finding them loving forever homes.
MEDIA CONTACT:
Kate Tuttle
tuttlek @ dierbergs.com
636-532-8884